© 2019 by HKCPRC

Proudly created with MEMO PLUS PR

 
45614016_734798270214928_937855501205504
49020995_762083777486377_868120442945142
WhatsApp Image 2018-12-24 at 1.36.46 PM.

一個全港公開活動

挑戰團隊合作精神

​公關策略一較高下

啟動智慧.立即開始

Rules of competition

University level

Secondary level

Individual level

University level competition participants will be required to conduct market research about a Hong Kong company or brand, and develop a PR strategy and programme tailor-made to meet the business objectives of the company.

 

During the competition progress, all participating students will receive valuable coaching and PR skills training from relevant and experienced industry professionals.

Eligibility:

  • Local full-time tertiary institutions and university students

  • Each group shall consist of at least three members, consisting of up to six members

  • Members of the same group can come from different tertiary institutions and different school departments

  • Each student cannot participate in more than one team

  • Each team shall be headed by a student as the principal liaison

Semi Finals:

  • Develop a PR plan for an assigned company or brand based on in-depth research and analysis of the market conditions (no more than 10 pages)

* Participants are required to attend a briefing session to understand the background of assigned company

 

Finals:

  • Develop and execute the PR plan for the assigned company or brand including marketing, events, online promotions, etc.

  • Submit post-event summary and analysis reports

Past winners

Entry Requirements

HK Creative PR Competition

Patrick Ng

mmm3-500x500.jpg

Babie Li

Jackin Wong

​陳穎琳

WhatsApp Image 2019-01-09 at 3.50.55 PM.

Agnes Tse