© 2019 by HKCPRC

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Rules of competition

University level

Secondary level

Individual level

University level competition participants will be required to conduct market research about a Hong Kong company or brand, and develop a PR strategy and programme tailor-made to meet the business objectives of the company.


During the competition progress, all participating students will receive valuable coaching and PR skills training from relevant and experienced industry professionals.


  • Local full-time tertiary institutions and university students

  • Each group shall consist of at least three members, consisting of up to six members

  • Members of the same group can come from different tertiary institutions and different school departments

  • Each student cannot participate in more than one team

  • Each team shall be headed by a student as the principal liaison

Semi Finals:

  • Develop a PR plan for an assigned company or brand based on in-depth research and analysis of the market conditions (no more than 10 pages)

* Participants are required to attend a briefing session to understand the background of assigned company



  • Develop and execute the PR plan for the assigned company or brand including marketing, events, online promotions, etc.

  • Submit post-event summary and analysis reports

Past winners

Entry Requirements

HK Creative PR Competition

Patrick Ng


Babie Li

Jackin Wong


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Agnes Tse